Direct customer communications is the foundation on which to build an advanced analytics practice. Just last year we embarked on an exercise that proves the point. The Opportunity: Nine months into churn modeling, suspected churners were not responding well to campaigns. In hopes to pull back steep churn, we launched mass giveaways to churn suspects [...]

With rising BI sophistication, its significance to overall business strategy is growing exponentially. If you are responsible for BI, keeping track of its input to operations can be very useful. Supporting the call center or direct customer communications can be examples of operations. Operators don’t readily make the differentiation between strategic or operational BI. The idea is [...]

Over the top players (OTTs) are forcing telecom operators to rethink their product strategies. Until recently operators were excited about location based services, mobile commerce, mobile entertainment and payments. Now with disruptive new business models emerging, operator revenue models are under attack and at highest risk are potential future revenues from these services. Over the top [...]